Hillarys Brochures
Designed the core brochure and extended the layout across the full suite
of brochures, keeping it up to date with on going work to re-design with seasonal refreshes.
Developed a design that aligns with the brand’s joyful archetype while effectively showcasing products and key information. Led the creative approach from concept to suite-wide rollout.
Click on each cover to view the full E-brochure
The brochures are distributed in both print and digital formats, so I designed a layout that translates effectively across mediums. I considered hierarchy, typography, and image resolution to ensure clarity and impact in print, while maintaining interactivity, accessibility, and responsive design for digital use.
Integrating the brand campaign
It was important to integrate the Woes to Wise brand campaign throughout the brochures without compromising their core identity. Each brochure opens with an intro spread outlining the campaign, and the Wise Words roundel runs throughout, applied in the campaign style alongside enhanced authority headshots to maintain a cohesive and engaging design.